Otrada
Brain Studio
Toronto · 2026 · One Day ShootInvestors Pitch Product Demo
Technology and Wellness
One Day · Four Hours
Project Type
30s Product Demo + Social Cutdowns
Shoot Duration
Otrada Brain Performance Studio
Crew Size
Three People
Client
Otrada is a brain performance studio operating in a category that barely has a name yet. Their product, coached AR sessions that train cognitive-motor performance, is genuinely novel. The challenge wasn't to compete on a shelf. It was to make something invisible feel tangible and worth believing in.
We were asked to produce a 30-second product demo and accompanying social cutdowns that could introduce Otrada to a new audience with warmth, credibility, and energy. Not a clinical explainer. Not hype. Something in between honest about the experience, compelling enough to move someone off the fence.
ExecutionThe brief demanded efficiency. Shooting in Toronto's west end, with a warm, exposed-brick space whose atmosphere did half the visual work for us. We leaned into it deliberately: the contrast between the analog intimacy of the room and the futurism of the AR technology became the visual thesis of the piece.
Three people, four hours, minimal setup. Every decision was in service of the single most important thing: making the experience of Otrada feel real.
